Netflix Falls to Earth

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.

Until recently, Netflix charged $9.99 for a combined DVD/streaming service. This was officially billed as $7.99 for streaming and $2 for DVDs, but really, it was just a $9.99 package deal for two services that cost $7.99 separately. So when they got rid of the package deal, I immediately canceled my streaming service. It looks like I’m something of an outlier, though:

Fewer customers than expected are opting to take Netflix’s DVD-only subscription package. Netflix now expects to have 2.2 million such subscribers, down from the previous forecast of 3 million. The company also cut its forecast for streaming-only subscribers, to 21.8 million from 22 million.

In other words, DVD subscribers went down by 27% while streaming subscribers only went down 1%. Most people who responded to the Netflix price increase did the exact opposite of me.

Along with the much higher raw numbers for streaming subscribers, I guess this demonstrates that my consumption of video is just fundamentally different from most people. Basically, I think of something I want to watch and then go look for it. Usually it turned out that my choice wasn’t available on streaming, which made the service pretty worthless to me. Apparently, though, most people don’t work that way. They just dive into the streaming library and browse around until they find something that looks good. If that’s the way you work, then the streaming service is a pretty good deal.

Anyway, I’m just curious if I have this right. Those of you who subscribe to and like the Netflix streaming service, is this more or less the way you use it? Or am I missing something?

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate