October 7, 2011

Friday Cat Blogging – 7 October 2011

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On Tuesday, John Cole foolishly baited me with a video of his cat, Tunch, purring for the camera. “Can Inkblot make noise like that?” he asked from the safety of his home 3,000 miles away in West Virginia.

Skeevy oppo researchers make insinuations like this all the time, since they know America won’t elect a cat president who doesn’t have a presidential purr. So today is movie day, proof positive that Inkblot has just the right timbre and resonance we demand from our presidents in this media age.

The bad news, of course, is that this means His Mightiness1 has now pushed Domino off the blog for two weeks running. But have no worries. She’s plotting her revenge. She’ll be back next week.

1Back in 1789, this was one of the original suggestions for how we should address the president. Inkblot is considering reviving this if he’s elected.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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