Friday Cat Blogging – 25 November 2011

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Happy Black Friday! Or, in Inkblot’s case, black-and-white Friday. Though even that might be overstating things a bit. According to the five-year-old who joined us for dinner yesterday, Inkblot is now officially “the white cat.” You can see how he came to that conclusion compared to our other cat, but I’m not sure Inkblot was amused by the sudden youthful clamor that invaded the house last night.

Domino, on the other hand, is so preternaturally calm that a bouncing, running, excitable five-year-old did nothing to ruffle her fur. She’s sort of amazing that way.

In any case, there’s Inkblot on the left, obviously king of all he surveys. (This was pre-clamor.) On the right, Domino is striking the ever popular cat-in-a-bag pose. She looks suspicious of the camera, and with good reason. It flashed at her, something it normally doesn’t do (we’re fans of natural light here in the Drum household). But it was dark and her face is completely black. What are you going to do?

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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