How to Fool Conservatives Into Spending Money

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Here’s an interesting, if unsurprising, survey experiment. Brandon Bartels and Jake Haselswerdt polled a group of people to find out if they approved of a government program that would help people afford to own homes. It was presented in two different ways:

Option 1: We’re going to ask you your opinion on a government program intended to help Americans afford to own homes. Under this program, individuals who take out a mortgage to buy a home are eligible to deduct the monthly mortgage interest from their taxable income, thereby reducing their tax burden. The total savings for individuals under this program are estimated to be $94 billion for fiscal year 2011.

Option 2: We’re going to ask you your opinion on a government program intended to help Americans afford to own homes. Under this program, individuals who take out a mortgage to buy a home are eligible for a grant from the federal government to help them afford the monthly payment. The total government expenditures to individuals under this program are estimated to be $94 billion for fiscal year 2011.

A lot more people supported the tax deduction than the grant. That’s not too surprising. What’s a little more interesting, though, is that camouflaging this program as a tax deduction mostly affected conservatives. Liberals and conservatives both supported the tax deduction version at the same rate (an average of about 4.5 on a scale of 1-7), but when it was described as a grant, conservative approval plummeted while liberal approval dropped only a bit.

I suppose this isn’t all that surprising either. After all, in the modern era tax expenditures have mostly been a dodge to win conservative approval for government spending programs. Apparently it’s a pretty good dodge.

THIS IS BIG

A generous board member just chipped in a $50,000 digital matching gift, and we need your help to make the most of it. Any donation you make online from now until September 30 will be matched dollar-for-dollar.

In an all-important election season, we’re reaching millions of Americans with fearless, kickass, truth-telling reporting.

With your support going twice as far, we can lead the way these next 60 days in showing the corporate media how to cover the unique danger that Trump represents and not make the same mistakes they did in 2016 and 2020.

Please help with a gift of any amount if you can right now. And know that it will be doubled—and that we’ll be so grateful.

payment methods

THIS IS BIG

A generous board member just chipped in a $50,000 digital matching gift, and we need your help to make the most of it. Any donation you make online from now until September 30 will be matched dollar-for-dollar.

In an all-important election season, we’re reaching millions of Americans with fearless, kickass, truth-telling reporting.

With your support going twice as far, we can lead the way these next 60 days in showing the corporate media how to cover the unique danger that Trump represents and not make the same mistakes they did in 2016 and 2020.

Please help with a gift of any amount if you can right now. And know that it will be doubled—and that we’ll be so grateful.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate