Chart of the Day: The New Normal

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EPI has a handy year-end collection of “11 Telling Charts From 2011” that’s worth checking out. Everyone loves a good chart, after all. I’ve taken the liberty of adding some holiday festoonment to one of them, which shows the total number of people who are unemployed or underemployed or who have just given up completely. As you can see, things have been improving over the past couple of years, and if we continue at our current rate we should reach a decent level of unemployment by around 2020 or so. Assuming, of course, that there are no additional setbacks or economic turndowns along the way. Needless to say, we could do better than this if we wanted to, but guess what? It turns out that not everyone wants to do better. Merry Christmas from the GOP, everyone!

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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