January 27, 2012

Friday Cat Blogging – 27 January 2012

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We haven’t had a picture of the cats up on the fence lately, have we? Let’s fix that. Wednesday was a lovely day here in southern California, and Inkblot and Domino both took turns promenading up and down the fence in the early morning sun. (Though not that early. They both need their beauty sleep.) Quite frankly, they both look fundamentally, profoundly more presidential than any of the folks running in Florida. If you live in the Sunshine State, I recommend you write in the cat of your choice on Tuesday.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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