Friday Cat Blogging – 6 January 2012

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On the left, Domino is casting a long shadow. But not long enough! On the right, you can see a picture of Domino’s faux-sheepskin pod, but that’s not Domino in it. A few days ago we had a changing of the guard. Inkblot jumped up on the couch, stared menacingly at Domino, and bullied her out of the pod, which he promptly took over. It’s been his ever since, even though he doesn’t really fit in it.

But what are you going to do? Inkblot is the alpha cat around here, and I’m not sure yet if Podgate will turn out to be good for his campaign image or not. I suspect he’ll gain ground among the neocon warmonger set and lose ground among women for his retrograde attitude toward gender equality. We won’t know until new polling data is available.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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