The Komen Foundation’s Even Bigger PR Problem


Clara Jeffery has a piece today about the Komen Foundation and what they can do to recover from their Planned Parenthood fiasco, and it’s worth a read. But it reminded me of something I’ve been meaning to point out: one of the remarkable things about this controversy is that a lot of it hasn’t really been about the controversy itself. Rather, for a lot of people it seems like it was just a long-awaited excuse to finally blow up over their long-simmering dislike of the Komen Foundation and its seemingly endless commercialization of all things breast cancer related. I don’t really have much to say about this since I’m pretty removed from the whole thing, but one PR lesson Komen should learn is that apparently there’s long been a helluva lot of unvoiced annoyance/discontent/exasperation/anger/etc. toward the Komen Foundation among a lot of women. And now that it’s finally out, it’s going to be hard to stuff it back into its bottle. I wonder if they had any idea before this that they were so heartily disliked by so many people who — until now — just didn’t feel like it was OK to say so out loud?

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2019 demands.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate