The Illusion of Free Will, Google Version

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


From Andrew Sullivan:

Fear not. The Dish will not succumb to SEOs. I’m still too enthralled with the immediate unfiltered reader-writer experience that blogging alone allows.

SEO stands for Search Engine Optimization, the dark art of writing blog posts or news articles that will rise to the top of Google search pages. But although Andrew may not be SEO-ing his own site, he’s already succumbed to SEO. After all, the article he links to in the post above is a week-old review by Sean Gallagher of a tool called InboundWriter, which is designed to help you write Google-friendly prose:

To get a feel for what SEO experts think determines a “high-quality” page from the standpoint of a search engine, I used InboundWriter to search-optimize this story. I’ll let you be the judge of the outcome; InboundWriter gave it a score of 99 out of a possible 100.

In other words, Andrew may think that he wrote about SEO today of his own free will. But free will is an illusion. In reality, he wrote about it because Gallagher’s article had been honed to perfection and thus gotten lots of attention. I blindly followed along. Resistance is futile.

MOTHER JONES NEEDS YOUR HELP

Straight to the point: Donations have been concerningly slow for our hugely important First $500,000 fundraising campaign. We urgently need your help, and a lot of help, over the next few weeks so we can pay for the one-of-a-kind journalism you get from us.

Learn more in “Less Dreading, More Doing,” where we lay out this wild moment and how we can keep charging hard for you. And please help if you can: $5, $50, or $500—every gift from every person truly matters right now.

payment methods

MOTHER JONES NEEDS YOUR HELP

Straight to the point: Donations have been concerningly slow for our hugely important First $500,000 fundraising campaign. We urgently need your help, and a lot of help, over the next few weeks so we can pay for the one-of-a-kind journalism you get from us.

Learn more in “Less Dreading, More Doing,” where we lay out this wild moment and how we can keep charging hard for you. And please help if you can: $5, $50, or $500—every gift from every person truly matters right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate