The Illusion of Free Will, Google Version

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From Andrew Sullivan:

Fear not. The Dish will not succumb to SEOs. I’m still too enthralled with the immediate unfiltered reader-writer experience that blogging alone allows.

SEO stands for Search Engine Optimization, the dark art of writing blog posts or news articles that will rise to the top of Google search pages. But although Andrew may not be SEO-ing his own site, he’s already succumbed to SEO. After all, the article he links to in the post above is a week-old review by Sean Gallagher of a tool called InboundWriter, which is designed to help you write Google-friendly prose:

To get a feel for what SEO experts think determines a “high-quality” page from the standpoint of a search engine, I used InboundWriter to search-optimize this story. I’ll let you be the judge of the outcome; InboundWriter gave it a score of 99 out of a possible 100.

In other words, Andrew may think that he wrote about SEO today of his own free will. But free will is an illusion. In reality, he wrote about it because Gallagher’s article had been honed to perfection and thus gotten lots of attention. I blindly followed along. Resistance is futile.

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THE BIG PICTURE

You expect the big picture, and it's our job at Mother Jones to give it to you. And right now, so many of the troubles we face are the making not of a virus, but of the quest for profit, political or economic (and not just from the man in the White House who could have offered leadership and comfort but instead gave us bleach).

In "News Is Just Like Waste Management," we unpack what the coronavirus crisis has meant for journalism, including Mother Jones’, and how we can rise to the challenge. If you're able to, this is a critical moment to support our nonprofit journalism with a donation: We've scoured our budget and made the cuts we can without impairing our mission, and we hope to raise $400,000 from our community of online readers to help keep our big reporting projects going because this extraordinary pandemic-plus-election year is no time to pull back.

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