Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

The New York Times reports that even liberals are now referring to the Affordable Care Act as “Obamacare”:

Whether Democrats can change a pejorative into a positive is unclear, but after three years on the defensive, they have resigned themselves to the fact that “Obamacare” has become the popular name for the sweeping social program, and they are trying to spin it in their direction. Particularly since the Supreme Court upheld the law’s constitutionality, Mr. Obama and his allies have tried to take ownership of the term.

“The right created it and spits it out as an epithet; it has that tone, a sneering quality like they’re hanging it around his neck,” said Jeff Shesol, a former White House speechwriter under President Bill Clinton. “But it has so taken hold, it reached that level of saturation that it’s very difficult for Obama or the Democrats to escape it. So why not then try to appropriate it?”

I’ve always been fine with Obamacare as a nickname, much the same way that Reaganomics is a nickname for supply-side economics. And whether embracing it converts the term Obamacare from a pejorative into a positive depends entirely on Obamacare itself, I think. “Neoconservative” started out as a pejorative term and did just fine when neocons made it into a popular doctrine. Conversely, “welfare” used to be so plainly positive that conservatives urged other conservatives not to use the term. But that changed when conservatives made welfare itself suspect.

Likewise, if ACA eventually becomes popular, then Obamacare will be a positive term. If it fails, then it will fade away. It’s that simple.

BEFORE YOU CLICK AWAY!

Mother Jones was founded to do journalism differently. We stand for justice and democracy. We reject false equivalence. We go after stories others don’t. We’re a nonprofit newsroom, because the kind of truth-telling investigations we do doesn’t happen under corporate ownership.

And the essential ingredient that makes all this possible? Readers like you.

It’s reader support that enables Mother Jones to devote the time and resources to report the facts that are too difficult, expensive, or inconvenient for other news outlets to uncover. Please help with a donation today if you can—even a few bucks will make a real difference. A monthly gift would be incredible.

payment methods

BEFORE YOU CLICK AWAY!

Mother Jones was founded to do journalism differently. We stand for justice and democracy. We reject false equivalence. We go after stories others don’t. We’re a nonprofit newsroom, because the kind of truth-telling investigations we do doesn’t happen under corporate ownership.

And the essential ingredient that makes all this possible? Readers like you.

It’s reader support that enables Mother Jones to devote the time and resources to report the facts that are too difficult, expensive, or inconvenient for other news outlets to uncover. Please help with a donation today if you can—even a few bucks will make a real difference. A monthly gift would be incredible.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate