It’s Zinger Time!

With the first presidential debate approaching, we’re starting to see lots of retrospective pieces about famous debate gaffes of the past. The Wall Street Journal has a greatest hits parade here, and it’s fun because it includes video clips of the various moments. Still, don’t take it too seriously. The most famous gaffe of all, Richard Nixon’s refusal to wear makeup and his profuse sweating in the television studio, probably didn’t actually make any difference. The myth that Nixon lost the debate among TV viewers but won among radio listeners was seriously called into question long ago. And as Bob Somerby reminds us, Al Gore’s famous sighing in 2000 didn’t prevent him from posting a convincing win over George Bush in the overnight polls. It was only after the media got hold of the sighing meme that it took off.

As for the others, who knows? Reagan was already well ahead of Jimmy Carter when he invented the debate zinger in 1980, and it’s pretty unlikely that George Bush looking at his watch in 1992 really made much of a difference. As for the Ford and Dukakis gaffes — well, I don’t know. But I guess I’d like to see some evidence that there was a sharp tick in the polls shortly afterward.

In any case, if there’s anything that partisans of all stripes should hold against Ronald Reagan, it’s the idiotic obsession we now have with debate zingers. Romney’s team has apparently been hard at work on the zinger front, and the New York Times reports that they’ve “equipped him with a series of zingers that he has memorized and has been practicing on aides since August.” Great. I don’t doubt that Team Obama is doing the same, but the big difference here is that the Romney guys actually bragged about it. This is so mind-numbingly stupid that Romney probably ought to be tossed out of the race just for sheer campaign incompetence.

One More Thing

And it's a big one. Mother Jones is launching a new Corruption Project to do deep, time-intensive reporting on the corruption that is both the cause and result of the crisis in our democracy.

The more we thought about how Mother Jones can have the most impact right now, the more we realized that so many stories come down to corruption: People with wealth and power putting their interests first—and often getting away with it.

Our goal is to understand how we got here and how we might get out. We're aiming to create a reporting position dedicated to uncovering corruption, build a team, and let them investigate for a year—publishing our stories in a concerted window: a special issue of our magazine, video and podcast series, and a dedicated online portal so they don't get lost in the daily deluge of headlines and breaking news.

We want to go all in, and we've got seed funding to get started—but we're looking to raise $500,000 in donations this spring so we can go even bigger. You can read about why we think this project is what the moment demands and what we hope to accomplish—and if you like how it sounds, please help us go big with a tax-deductible donation today.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate