It’s Zinger Time!

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With the first presidential debate approaching, we’re starting to see lots of retrospective pieces about famous debate gaffes of the past. The Wall Street Journal has a greatest hits parade here, and it’s fun because it includes video clips of the various moments. Still, don’t take it too seriously. The most famous gaffe of all, Richard Nixon’s refusal to wear makeup and his profuse sweating in the television studio, probably didn’t actually make any difference. The myth that Nixon lost the debate among TV viewers but won among radio listeners was seriously called into question long ago. And as Bob Somerby reminds us, Al Gore’s famous sighing in 2000 didn’t prevent him from posting a convincing win over George Bush in the overnight polls. It was only after the media got hold of the sighing meme that it took off.

As for the others, who knows? Reagan was already well ahead of Jimmy Carter when he invented the debate zinger in 1980, and it’s pretty unlikely that George Bush looking at his watch in 1992 really made much of a difference. As for the Ford and Dukakis gaffes — well, I don’t know. But I guess I’d like to see some evidence that there was a sharp tick in the polls shortly afterward.

In any case, if there’s anything that partisans of all stripes should hold against Ronald Reagan, it’s the idiotic obsession we now have with debate zingers. Romney’s team has apparently been hard at work on the zinger front, and the New York Times reports that they’ve “equipped him with a series of zingers that he has memorized and has been practicing on aides since August.” Great. I don’t doubt that Team Obama is doing the same, but the big difference here is that the Romney guys actually bragged about it. This is so mind-numbingly stupid that Romney probably ought to be tossed out of the race just for sheer campaign incompetence.

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THE BIG PICTURE

You expect the big picture, and it's our job at Mother Jones to give it to you. And right now, so many of the troubles we face are the making not of a virus, but of the quest for profit, political or economic (and not just from the man in the White House who could have offered leadership and comfort but instead gave us bleach).

In "News Is Just Like Waste Management," we unpack what the coronavirus crisis has meant for journalism, including Mother Jones’, and how we can rise to the challenge. If you're able to, this is a critical moment to support our nonprofit journalism with a donation: We've scoured our budget and made the cuts we can without impairing our mission, and we hope to raise $400,000 from our community of online readers to help keep our big reporting projects going because this extraordinary pandemic-plus-election year is no time to pull back.

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