Where it Counts, There’s No Enthusiasm Gap

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Enthusiasm gap? What enthusiasm gap?

President Obama’s campaign and Democratic allies raised a record $181 million in September, his campaign manager said today….The Obama campaign manager said the average donation was $53, with 98% of the contributions at $250 or less.

In the end, I wonder if the Republican focus on Super PACs will end up hurting them? Team Blue might be raising a bit less money overall than Team Red, but the Obama campaign is raising more than the Romney campaign. If you’re Karl Rove, I suppose you might argue that Super PACs have more freedom to launch nasty (but effective) attack ads than the campaigns themselves, so it’s a good thing that a big chunk of conservative money is going to Crossroads GPS and their ilk. If you’re Jim Messina, you’ll probably argue that, in the end, it’s better to have most of your money under central control, where you can use it precisely the way you need to.

I have no idea which is the better argument. Either way, though, Obama certainly doesn’t seem to be having any big problem raising money from the folks who supported him in 2008. I continue to think that Mitt Romney lost a real chance to eat into that support when he decided last spring that he had to continue placating the tea partiers instead of immediately moving to the center.

THE FACTS SPEAK FOR THEMSELVES.

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It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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