If You Want to Regulate Guns, Talk About Guns. Period.

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Twitter conversation of the day:

@jackshafer: If you’re spending your precious 140 on calling Wayne LaPierre nuts, he’s winning.

@joshscacco: Agreed. NRA wasn’t pushing a policy proposal as much as a narrative change from gun control. Misdirection at its best.

Keep this firmly in mind. LaPierre’s only goal yesterday was to hijack the media narrative. He wants us talking about Natural Born Killers. He wants us talking about Grand Theft Auto. He wants us talking about mental health services. Hell, he’s perfectly happy if we spend our time talking about how crazy his proposal is and how unhinged he is personally. Not only does it keep us from talking about gun regulation, but it’s good for the NRA’s fundraising efforts in the bargain.

I know that lots of well-meaning people think that movies and videogames really are problematic, and that access to mental health in America is a scandal. And that might well be true. But every minute you spend talking about this stuff is a minute spent doing exactly what the NRA wants you to do. If you want to have any chance at all of passing gun legislation, that’s what you should be talking about. Guns. End of story. The other stuff can wait.

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Democracy and journalism are in crisis mode—and have been for a while. So how about doing something different?

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