If You Want to Regulate Guns, Talk About Guns. Period.

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Twitter conversation of the day:

@jackshafer: If you’re spending your precious 140 on calling Wayne LaPierre nuts, he’s winning.

@joshscacco: Agreed. NRA wasn’t pushing a policy proposal as much as a narrative change from gun control. Misdirection at its best.

Keep this firmly in mind. LaPierre’s only goal yesterday was to hijack the media narrative. He wants us talking about Natural Born Killers. He wants us talking about Grand Theft Auto. He wants us talking about mental health services. Hell, he’s perfectly happy if we spend our time talking about how crazy his proposal is and how unhinged he is personally. Not only does it keep us from talking about gun regulation, but it’s good for the NRA’s fundraising efforts in the bargain.

I know that lots of well-meaning people think that movies and videogames really are problematic, and that access to mental health in America is a scandal. And that might well be true. But every minute you spend talking about this stuff is a minute spent doing exactly what the NRA wants you to do. If you want to have any chance at all of passing gun legislation, that’s what you should be talking about. Guns. End of story. The other stuff can wait.

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Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

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