Coming Attractions Are Now a Honeypot of Extra Money

Among other things, here’s one reason why I see fewer movies than I used to:

As they rose in value, the total number of trailers shown before a movie started going up. Three or four was the norm a decade ago. Regal and AMC theaters now run six or seven before every feature.

Turns out this is mostly because big theater chains now get paid for running trailers, so more trailers = bigger profits. I did not know that.