The GOP’s Benghazi Obsession Explained!

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Benghazi!, the long-running off-off-Broadway musical extravaganza, is still packing them in. Ed Kilgore points today to a brief review of the current state of play from NPR’s Ari Shapiro, who makes an interesting point at the end:

Benghazi has become a sort of catchword. To Republicans, it symbolizes everything bad about the Obama administration. It’s not the first word to fill that role. At the start of the president’s first term, it was Obamacare. Later, Solyndra.

….Data from the Pew Research Center suggest not every voter is following this story equally. In November, Pew found that Republicans were twice as likely to follow Benghazi closely as Democrats or independents.

That could be because conservative media hammered the story nonstop. But the discrepancy suggests that this rallying cry could be effective at ginning up the base without driving away people on the other side, who may not be paying attention.

OK, I guess that’s obvious. It’s obvious after someone points it out, anyway: If you’re going to make fundraising hay out of a pseudo-scandal, it’s actually better if you focus on something that the rest of the world thinks is too ridiculous to bother following. Not only does this help with the fundraising pitch—the liberal media is part of the cover-up!—but you don’t lose independent votes since non-wingnuts have simply tuned the whole thing out. This helps solve a mystery: why do congressional Republicans spend so much time obsessed with such palpable nonsense. Aren’t they embarrassed? Answer: Maybe,1 but it’s actually safer not to stray outside the fever swamp and take the risk of independents realizing what you’re spending your time on.

1Then again, maybe not.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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