Friday Cat Blogging – 22 March 2013

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Happy vernal equinox! Sure, I’m a couple of days late, but that’s cat time for you. They live on their own clock.

Today, I’m giving Domino a break from the rigors of weekly catblogging and highlighting my mother’s cats instead. On the left is Ditto (named, as you might recall, because when he was a kitten he looked just like one of my mother’s other cats). On the right is his brother Tillamook, whose naming origin should be fairly obvious. These pictures were taken last weekend, but obviously both of them were looking forward to spring even then.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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