March 11, 2013

I Have a Wee Question of Digital Courtesy

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Nick Bilton writes today about various things that were once polite, but in an increasingly digital age have become inconsiderate. For example:

Then there is voice mail, another impolite way of trying to connect with someone. Think of how long it takes to access your voice mail and listen to one of those long-winded messages. “Hi, this is so-and-so….” In text messages, you don’t have to declare who you are, or even say hello. E-mail, too, leaves something to be desired, with subject lines and “hi” and “bye,” because the communication could happen faster by text. And then there are the worst offenders of all: those who leave a voice mail message and then e-mail to tell you they left a voice mail message.

My father learned this lesson last year after leaving me a dozen voice mail messages, none of which I listened to. Exasperated, he called my sister to complain that I never returned his calls. “Why are you leaving him voice mails?” my sister asked. “No one listens to voice mail anymore. Just text him.”

I know it’s ancient news that all the young ‘uns have abandoned voice mail. Why, it can take 20 or 30 seconds to listen to a single message! Who’s got time for that kind of nonsense when there are Facebook timelines to update and Foursquare venues to check in to?

But can I turn this around? If you refuse to listen to voice mail, wouldn’t it be polite to make that clear, either by turning off your voice mail box so that callers can’t leave you messages, or by recording an outgoing message that tells callers they’d better text or email if they really want to get hold of you? If your outgoing message says “Hi, leave a message and I’ll call you back,” is it really unreasonable for someone to leave a message and expect you to call back?

WE CAME UP SHORT.

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That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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