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Once upon a time you could smoke everywhere. Hell, high schools had smoking lounges. Everybody smoked. I actually remain a bit puzzled about why people start smoking these days. I’m not being judgmental, I’m just genuinely curious. When being a smoker involves always having to find a moment to duck out of wherever you are to light up outside, it just doesn’t seem that fun anymore.

If I were less lazy I’d peruse the internet for supporting evidence, but I’m pretty sure the answer is: people start smoking as teenagers, and teenagers have always had to duck out of wherever they are to light up. So nothing much has changed on that front. And by the time they’re old enough that smoking has become a pain in the ass, it’s too late. They’re already addicted.

Thus the vast amount of cigarette marketing aimed at young people, combined with similarly vast denials from the cigarette industry that they’re doing any such thing.

UPDATE: I started to feel guilty about being so lazy and decided I should go ahead and dig up some Actual Facts™. That turned out to be surprisingly hard (i.e., it took more than the 60 seconds I figured it would). However, a pamphlet from the CDC here says, “Nearly 9 out of 10 smokers start smoking by age 18, and 99% start by age 26.” I’m not sure what their source is, but I guess the CDC wouldn’t lie to us, would it?

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Owned by no one—except you.

We just keep seeing it happen: Newsrooms owned by billionaires and corporations are spinning their own narratives, overwriting the truth, following only stories that keep them in the pocket of those with even more power.

Not here. We’re not owned by anyone. We’re not part of any cult that demands our allegiance to a bottom line. We’ve spoken up and spoken out while other newsrooms changed their stories—or cut them altogether—to keep the C suite happy.

Our mission is to find the truth and amplify it. That’s why we’re independent, nonprofit, and, crucially, funded by readers. The investigations on our website will always be free to read, watch, and listen to, but our newsroom is powered by readers who pitch in what they can so we can keep asking the hard questions.

Can you chip in today?

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