Beyoncé Redefines the Word “Quiet”


From the Wall Street Journal:

Beyoncé Releases Latest Album—Quietly

Can we please stop this? This wasn’t some kind of stealth release. It was a brilliant use of viral marketing. Beyoncé and a few of her buddies “quietly” advertised the new album to about ten or twenty million of their closest friends, all of whom thought they were being let in on a secret and immediately went out and crashed the iTunes server farm. It was genius. Even if it only works once, it’s genius.

But quiet? Only if you have a five-year-old’s understanding of human nature. To misquote everyone’s favorite America-hating superhero, it was an awfully loud kind of quiet, man.

WE'RE TAKING A SHORT BREAK…

from the big banner at the top of our pages asking for the donations that make Mother Jones' nonprofit journalism possible. But we still have upwards of $300,000 to raise by June 30, whether we get there is going to come down to the wire, and we can't afford to come up short.

If you value the reporting you get from Mother Jones and you can right now, please join your fellow readers who pitch in from time to time to keep our democracy-advancing, justice-seeking journalism charging hard (and to help us avoid a real budget crunch as June 30 approaches and our fiscal year ends).

payment methods

WE'RE TAKING A SHORT BREAK…

from the big banner at the top of our pages asking for the donations that make Mother Jones' nonprofit journalism possible. But we still have upwards of $300,000 to raise by June 30, whether we get there is going to come down to the wire, and we can't afford to come up short.

If you value the reporting you get from Mother Jones and you can right now, please join your fellow readers who pitch in from time to time to keep our democracy-advancing, justice-seeking journalism charging hard (and to help us avoid a real budget crunch as June 30 approaches and our fiscal year ends).

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate