Microsoft Might Finally Have a Winner in the Tablet Market. But Is It Too Late?


Microsoft announced pretty good earnings yesterday:

As the tenure of Microsoft Chief Executive Steve Ballmer winds down, the company delivered a surprise of the pleasant kind on Thursday when its second quarter earnings came in stronger than expected. Among the more notable items, the company said sales of its troubled Surface tablet doubled to $893 million from $400 million in the first quarter.

That’s interesting. Obviously a billion dollars is still small potatoes in the overall tablet market, but it’s possible that this means Microsoft may have finally turned a corner. I haven’t used the new Surface tablet, but I did buy a Dell Windows tablet a few weeks ago and I’ve been pleasantly surprised by it. The combination of Windows 8.1 and Bay Trail processor technology seems to have finally produced a Wintel tablet that’s truly usable and—potentially, at least—popular.

The app ecosystem is obviously still anemic compared to iOS or Android, but I managed to find apps to replace every single one on my Android tab, and they mostly work really smoothly. Performance is good; touch implementation is good; and of course, I also have easy access to a standard Windows desktop to run any Windows apps I want.

On the downside, although the UI is fairly slick once you learn the basics, I can’t say that it really has any huge advantage over iOS or Android aside from access to Windows desktop apps. That might make it a winner for business users, but I don’t know how many other consumers care about this anymore. If you mainly read Kindle books and update your Facebook page, it doesn’t really offer anything you can’t get elsewhere at a lower price.

Still, I think Microsoft has finally created a viable tablet. The only question is whether they’re too late.

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In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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