The Fifth Ring: How Conspiracy Theories are Born


As we all know, there was a glitch in the Olympic opening ceremonies yesterday. But not everyone saw it:

Somehow it seemed fitting when a set of floating snowflakes suddenly transformed themselves into Olympic rings — but only four of them. The fifth snowflake never changed.

Russian television viewers, however, saw all five rings, as the show’s producer Konstantin Ernst recognized the malfunction shortly before it occurred and immediately ordered an image from rehearsals to be transmitted in its place. “It would be ridiculous to focus on the ring that would not open,” said Ernst later. “It would be silly.”

That’s quick thinking! But I suspect it’s going to give birth to a thousand conspiracy theories. After all, millions of Russians saw all five rings, so why are all the Americans and Europeans saying there were only four? It must be Photoshop trickery from Westerners designed to make Russia the butt of jokes. Right?

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Owned by no one—except you.

We just keep seeing it happen: Newsrooms owned by billionaires and corporations are spinning their own narratives, overwriting the truth, following only stories that keep them in the pocket of those with even more power.

Not here. We’re not owned by anyone. We’re not part of any cult that demands our allegiance to a bottom line. We’ve spoken up and spoken out while other newsrooms changed their stories—or cut them altogether—to keep the C suite happy.

Our mission is to find the truth and amplify it. That’s why we’re independent, nonprofit, and, crucially, funded by readers. The investigations on our website will always be free to read, watch, and listen to, but our newsroom is powered by readers who pitch in what they can so we can keep asking the hard questions.

Can you chip in today?

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