February 11, 2014

Google Reads My Mind (And My Web Searches) Once Again


I realize this is old news, just part of the modern world, etc. etc., but it still seems sort of creepy to me. A few minutes ago I got the email on the right asking, “Why are the charging cables so short?”

And you know what? That’s a good question! In fact, I was asking myself that just a few days ago. As a result, I spent a bit of time googling around for cheap USB power cables, and of course I clicked on cables of various lengths. Because, you know, those 3-foot cables really are kind of dinky.

Anyway, I know that Google knows all and sees all, but this is just a little too specific for comfort. It’s like it was reading my mind and sending advertisers my way. Which it was. And I suppose some people would consider this pretty cool. I’m getting ads not for the usual junk, but for something I’m actually interested in. And yet, it still seems a little creepy. Maybe I should start using private browsing tabs a little more often.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

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