February 11, 2014

Google Reads My Mind (And My Web Searches) Once Again


I realize this is old news, just part of the modern world, etc. etc., but it still seems sort of creepy to me. A few minutes ago I got the email on the right asking, “Why are the charging cables so short?”

And you know what? That’s a good question! In fact, I was asking myself that just a few days ago. As a result, I spent a bit of time googling around for cheap USB power cables, and of course I clicked on cables of various lengths. Because, you know, those 3-foot cables really are kind of dinky.

Anyway, I know that Google knows all and sees all, but this is just a little too specific for comfort. It’s like it was reading my mind and sending advertisers my way. Which it was. And I suppose some people would consider this pretty cool. I’m getting ads not for the usual junk, but for something I’m actually interested in. And yet, it still seems a little creepy. Maybe I should start using private browsing tabs a little more often.

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That’s twice the impact for intrepid reporting that peels back the layers to publish the truth—and the context you need to break it all down. It’s twice the fuel for investigations on voting rights and justice, critical in this midterm election year. And it’s twice the power for exposing the chaos and corruption of a White House trying to control the narrative.

This is a pivotal moment in our nation, with democracy on the line, and we can only do this work because readers like you step up. Every donation, of any amount, makes a difference here. And every donation will be doubled.

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