March 25, 2014

People Who Know the Koch Brothers Sure Don’t Like Them Much


This is apropos of nothing in particular, but Dave Weigel draws my attention today to a new GWU/Battleground poll that gives us approval/disapproval ratings for an eclectic bunch of people that happens to include the Koch brothers. It turns out that they’re more unpopular than anyone else on the list. Weigel comments on what this means for the Democrats’ anti-Koch offensive:

I generally agree that the Koch focus (Kochus?) is a poor substitute for a positive Democratic agenda, if such a thing is possible, but I don’t see anything in the poll that contradicts the Democratic strategy. Charles and David Koch never, ever do TV interviews, choosing to exercise their influence behind the scenes of political groups, and they’re known by two out of five Americans?

Given their low profile, you’d hardly expect the Kochs to be a household name. And yet, nearly half of all Americans have heard of them, and among those who are in the know they’re very unpopular. So maybe the Democratic strategy of personalizing the robber-baron right by demonizing the Kochs is paying off. Give it another few months and maybe the Kochs will be a household name.

On the other hand, keep in mind how unreliable these polls are. It’s possible that half the people who claim to have heard of the Koch brothers think they’re the rap duo who performed at the Grammys a few weeks ago. Maybe if Macklemore and Ryan Lewis were less annoying, the Kochs would have done better in this poll.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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