Reince Priebus is Playing Smart Politics. Maybe Democrats Should Try It Too.


Here’s the latest from Republican National Committee Chairman Reince Priebus:

At a Christian Science Monitor Breakfast on Tuesday Priebus said Republicans would see massive gains in the 2014 election, especially in the Senate. “I think we’re in for a tsunami election,” Priebus said. “Especially at the Senate level.”

Ed Kilgore thinks Priebus should cut the crap. If Democrats lose five or six Senate seats, that won’t be a tsunami. It will be perfectly normal given the electoral map, the six-year itch, and the usual Democratic turnout problem in midterms.

Maybe so. But that’s pretty obviously not the game Priebus is playing. He’s not analyzing, he’s working the refs. He wants to build momentum and make Republicans look unbeatable. He wants to look like a winner. He wants to get Republicans to turn out in big numbers this November.

Democrats, by contrast, are already acting like whipped curs, moaning about the map and the itch and the turnout. They lose a special election by two percentage points and all is lost. Incumbents start dropping like flies. The press, smelling weakness, piles on. Democratic voters, acting like the normal human beings they are, get discouraged and figure that things are hopeless. So they don’t contribute, they don’t campaign, and they don’t bother voting on Election Day.

Priebus knows this very well. If he could think of a word even bigger than tsunami, he’d use it. He wants his voters to think of themselves as part of a decisive turning of the tide against dissolute liberalism, and if his party wins in November he wants the media to write about it as a historic victory that gives Republicans a conservative mandate. It’s just smart politics.

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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