Friday Cat Blogging – 23 May 2014


I know that I’ve put up versions of this photo before, but I like it a lot, so here’s another one taken earlier this week. The cat outline is so stark you’d almost think it was a fake shadow dropped in via Photoshop (a la MST3K), but it’s real. My Photoshop skills don’t extend to stuff like this.

One of these days, I’ll get the perfect photo, taken at just the right time of day to catch the light best and just the right time of year for maximum foliage and with Domino posed in just the right way. Someday! Unfortunately, whenever Domino sees me pointing the camera at her, she gets up and trots over, so I don’t usually have much time to get a good shot. You can’t tell from this photo, but she’s looking straight at the camera, and sure enough, she got up and headed my way just a few seconds later. Catblogging is trickier than it looks.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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