May 23, 2014

Friday Cat Blogging – 23 May 2014


I know that I’ve put up versions of this photo before, but I like it a lot, so here’s another one taken earlier this week. The cat outline is so stark you’d almost think it was a fake shadow dropped in via Photoshop (a la MST3K), but it’s real. My Photoshop skills don’t extend to stuff like this.

One of these days, I’ll get the perfect photo, taken at just the right time of day to catch the light best and just the right time of year for maximum foliage and with Domino posed in just the right way. Someday! Unfortunately, whenever Domino sees me pointing the camera at her, she gets up and trots over, so I don’t usually have much time to get a good shot. You can’t tell from this photo, but she’s looking straight at the camera, and sure enough, she got up and headed my way just a few seconds later. Catblogging is trickier than it looks.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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