You Should Put New Tires on Your Car Every Once in a While


This is hardly the most important topic in the world, but this story from ABC News sure left me scratching my head:

American tire companies have helped to defeat proposed laws in eight states that would require inspection of tires for age….”We oppose legislation that have some sort of age limit on tires,” said Dan Zielinski, executive director of the [Rubber Manufacturers of America].

In the most recent case, the trade group spent $36,000 on lobbyists to defeat proposed legislation in the state of Massachusetts that would have included the age of tires on regular vehicle inspections, according to ABC News’ Boston affiliate WCVB, which joined other top ABC News affiliate investigative teams around the country in a national hidden camera investigation into tire safety.

….For consumers, determining the age of a tire can be a daunting task. The date of production can be found in a unique code at the end of 11- or 12-digit identification number on the tire’s sidewall. But instead of the standard month/year display, the tire industry uses a week/year display. For example, a tire produced in early June of 2010 (in the 21st week of the year) would be displayed as 2110, instead of the more common 06/10 that most consumers are accustomed to seeing.

“They did not want to put a date code on tires, specifically because they did not want to give the impression that tires might actually have a service life,” said Kane, the safety consultant.

OK, but why do tire manufacturers oppose the idea that tires have a service life? Wouldn’t a recognized service life lead to more tire sales? I can think of dozens of industries that have successfully run ad campaigns urging consumers to replace items more often than they’re accustomed to, with the goal of selling more stuff. So what’s the difference here?

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We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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