Friday the 13th Black Cat Blogging – 13 June 2014


Last night I found myself idly wondering what the deal was with that iPhone ad featuring a song about chicken fat. In our glorious modern era, of course, even the idlest curiosity can be satisfied in a few seconds, so after the Miami Heat had slunk back to their locker room I came out and googled it. It turns out that I’m just barely too young to remember its origins. It was written by Meredith Willson (of Music Man fame) as part of John F. Kennedy’s physical fitness program in the early 60s and performed by Robert Preston. The idea was to send recordings to schools across the country, where it could be played for our nation’s youth in an effort to get them to shape up.

So that’s that. But in my googling I came across a few other comments about the revival of this song. I wanted to share this one from Danger Guerrero:

Okay, so there are two things going on here. The first thing is that Apple is promoting the fitness-assisting capabilities of its fancy new product by using a quirky, notable fitness-related song from over 50 years ago.

….The second and much more important thing is that apparently John F. Kennedy commissioned the creator of The Music Man to write a song that would inspire pudgy children to do push-ups, and that guy went back to Kennedy at some point after that with a song riddled with lyrics like “Nuts to the flabby guys! Go, you chicken fat, go away!,” to which Kennedy replied, presumably, “Perfect. Ship it to every school in America.” This is incredible. And can you even imagine the left-right poo-flinging that would take place on cable news if this happened today? It would be chaos. Hannity’s head might literally explode on-camera. I vote we try it.

So now you’re probably wondering what this has to do with Friday Catblogging. Nothing, really. I suppose I could make up some connection, but there isn’t one. I just felt like mentioning it. But now your patience is rewarded. Today you get to see what greets me every time I get out of the shower in the morning. A cat. Just sitting there waiting for me in the most inconvenient possible spot, so I have nowhere to step out. In other words, typical feline behavior. She seems very pleased with herself, and I think she was especially pleased today when she forced me to step over a black cat on Friday the 13th. Apparently no one has told her that if I get hit by a meteor, the cat food gravy train dries up.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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