Why Is There No Code Name for the ISIS Bombing Campaign?


I learned something new today: code names for military operations only became a public thing after World War II, and it was only around 1980 that the names of major operations got turned into serious PR exercises. Paul Waldman runs down all the recent hits:

  • Operation Urgent Fury (invasion of Grenada, 1983)
  • Operation Just Cause (invasion of Panama, 1989)
  • Operation Desert Shield/Desert Storm (Kuwait/Iraq, 1989)
  • Operation Restore Hope (Somalia, 1993)
  • Operation Uphold Democracy (Haiti, 1994)
  • Operation Deliberate Force (NATO bombing of Bosnia, 1995)
  • Operation Desert Fox (bombing of Iraq, 1998)
  • Operation Noble Anvil (the American component of NATO bombing in Kosovo, which was itself called Operation Allied Force, 1999)
  • Operation Infinite Justice (first name for Afghanistan war, 2001)
  • Operation Enduring Freedom (second name for Afghanistan war, 2001)
  • Operation Iraqi Freedom (Iraq, 2003)
  • Operation Odyssey Dawn (bombing of Libya, 2011)

Aside from the fact that we have twelve of these things in just the past 30 years, Waldman points out that Republican names (in bold) are considerably more martial than Democratic names:

Even though it’s the military that chooses these names, you might notice that the ones during Republican administrations have a particularly testosterone-fueled feel to them, while most of the Democratic ones are a little more tentative. Something like Operation Uphold Democracy just doesn’t have the same oomph as, say, Operation Urgent Fury. If the Obama administration had really wanted to get people excited about fighting ISIS, they should have called it Operation Turgid Thrusting or Operation Boundless Glory.

Oddly, though, it turns out that the ISIS campaign doesn’t even have any name at all. I guess that’s a good sign.

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate