Friday Cat Blogging – 5 December 2014

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In today’s episode of Friday catblogging, Hilbert is trying to prove that he’s a size 12. He was unconvincing, despite plenty of squirming to try to fit his entire body into the shoe box. The result was an interestingly blurred face, but not an entire cat in the box.

In other news, we’ve had to clear off the mantle over the fireplace because it turns out that Hopper can shinny up the bricks and start whacking away at whatever is up there. But there’s more to the story. We figured that Hilbert was a bit too gravity-bound to pose any similar danger, so we were blaming Hopper whenever something got knocked over. But on Wednesday night, during the 9 pm play hour, we watched in awe as Hilbert careened across the living room floor, flung himself straight up the brick facing, and grabbed onto the mantle. He barely made it, and had to chin himself up the last few inches, but make it he did. Nothing is safe around here anymore.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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