March 15, 2015

Ides of March Catblogging – 15 March 2015

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Et tu, Hopper? A few days ago I featured Hilbert draped over my sister, so I figured that turnabout is fair play: here’s Hopper draped over me to make up for the lack of normal Friday catblogging. Hopper is a Daddy’s girl, and will sit on no one’s lap but mine. Nor will she even do that very often. But once or twice a day she suddenly gets in the mood and plonks herself into the crook of my arm for an hour or so, purring loudly the whole time. Unlike the tubby Hilbert, Hopper weighs a svelte 11 pounds (up from nine when we first got her), so she’s no trouble at all to handle. A relaxing time is had by all.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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