Watch Me School Jeb In How To Play the Punctuation Game

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I see that Jeb Bush is now Jeb! So I wonder what I should be? I don’t really see myself as an exclamation point kind of guy, so that’s out. Maybe Kevin? is the ticket. But would that make me seem curious and questioning, or tentative and questionable?

Hmmm. Kevin@ is no good. It just seems like half an email address. Kevin# looks like a hashtag written by a confused oldster. Kevin% would remind a tiny number of people of an old BASIC variable. Kevin& just begs the question: Kevin & what? Kevin* would make people start looking around for the footnote. Kevin/ doesn’t even make sense.

But Kevin> has potential, doesn’t it? Forward looking! To the point! Greater than all the rest of you! Plus it sort of looks like an HTML tag, which gives it a faux Silicon Valley techie vibe. And best of all? It’s not an exclamation point! Jeb is going to be sorry he didn’t think of this first.

POSTSCRIPT: Seriously, is it something in the water, or what? Jeb and Hillary both have hideous logos. Who’s making design decisions in campaign-land these days?

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This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

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