Watch Me School Jeb In How To Play the Punctuation Game

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I see that Jeb Bush is now Jeb! So I wonder what I should be? I don’t really see myself as an exclamation point kind of guy, so that’s out. Maybe Kevin? is the ticket. But would that make me seem curious and questioning, or tentative and questionable?

Hmmm. Kevin@ is no good. It just seems like half an email address. Kevin# looks like a hashtag written by a confused oldster. Kevin% would remind a tiny number of people of an old BASIC variable. Kevin& just begs the question: Kevin & what? Kevin* would make people start looking around for the footnote. Kevin/ doesn’t even make sense.

But Kevin> has potential, doesn’t it? Forward looking! To the point! Greater than all the rest of you! Plus it sort of looks like an HTML tag, which gives it a faux Silicon Valley techie vibe. And best of all? It’s not an exclamation point! Jeb is going to be sorry he didn’t think of this first.

POSTSCRIPT: Seriously, is it something in the water, or what? Jeb and Hillary both have hideous logos. Who’s making design decisions in campaign-land these days?

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THE BIG PICTURE

You expect the big picture, and it's our job at Mother Jones to give it to you. And right now, so many of the troubles we face are the making not of a virus, but of the quest for profit, political or economic (and not just from the man in the White House who could have offered leadership and comfort but instead gave us bleach).

In "News Is Just Like Waste Management," we unpack what the coronavirus crisis has meant for journalism, including Mother Jones’, and how we can rise to the challenge. If you're able to, this is a critical moment to support our nonprofit journalism with a donation: We've scoured our budget and made the cuts we can without impairing our mission, and we hope to raise $400,000 from our community of online readers to help keep our big reporting projects going because this extraordinary pandemic-plus-election year is no time to pull back.

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