Watch Me School Jeb In How To Play the Punctuation Game

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I see that Jeb Bush is now Jeb! So I wonder what I should be? I don’t really see myself as an exclamation point kind of guy, so that’s out. Maybe Kevin? is the ticket. But would that make me seem curious and questioning, or tentative and questionable?

Hmmm. Kevin@ is no good. It just seems like half an email address. Kevin# looks like a hashtag written by a confused oldster. Kevin% would remind a tiny number of people of an old BASIC variable. Kevin& just begs the question: Kevin & what? Kevin* would make people start looking around for the footnote. Kevin/ doesn’t even make sense.

But Kevin> has potential, doesn’t it? Forward looking! To the point! Greater than all the rest of you! Plus it sort of looks like an HTML tag, which gives it a faux Silicon Valley techie vibe. And best of all? It’s not an exclamation point! Jeb is going to be sorry he didn’t think of this first.

POSTSCRIPT: Seriously, is it something in the water, or what? Jeb and Hillary both have hideous logos. Who’s making design decisions in campaign-land these days?

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PLEASE—BEFORE YOU CLICK AWAY!

“Lying.” “Disgusting.” “Scum.” “Slime.” “Corrupt.” “Enemy of the people.” Donald Trump has always made clear what he thinks of journalists. And it’s plain now that his administration intends to do everything it can to stop journalists from reporting things it doesn’t like—which is most things that are true.

We’ll say it loud and clear: At Mother Jones, no one gets to tell us what to publish or not publish, because no one owns our fiercely independent newsroom. But that also means we need to directly raise the resources it takes to keep our journalism alive. There’s only one way for that to happen, and it’s readers like you stepping up. The deadline’s almost here. Please help us reach our $150k membership goal by May 31.

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