Uber vs. Taxis: Who Does Better in Low-Income Neighborhoods?

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Does Uber routinely pick up riders in good neighborhoods but avoid those who call in from poor neighborhoods? A new study suggests it doesn’t. Mark Kleiman, who played a small role in the study, explains what it found:

The design could hardly have been simpler; we sent pairs of riders to call for taxi service or use an app to summon UberX for travel along pre-planned routes. The riders recorded how long it took….After each ride, the riders switched off; whoever took a taxi last time took an Uber next time. Our riders didn’t know that Uber had paid for the study.

The answer was clear-cut, and consistent across neighborhoods and days: summoning an UberX took less than half as long as calling for a taxi, and the trip cost less than half as much. UberX was also more reliable, with no very long wait times.

Even though Uber had no control over our data analysis or interpretation, the fact that Uber paid for the study makes some skepticism about our results natural and proper. We will happily share our data and methods with other research teams for re-analysis and replication.

It was not possible for a single study in a single city to answer all the relevant questions about ridesharing. Would the same relationship hold in other cities? Would it hold in the small number of very-high-crime neighborhoods we excluded in order to protect our riders? Would it hold after dark?….So this study ought to be the beginning of the scientific effort rather than the end.

This is tentatively good news for Uber. As Mark says, it’s a beginning, not the final word in how Uber compares to taxis. They didn’t test in high-crime neighborhoods, and obviously Uber’s requirement for a smartphone and a credit card automatically precludes the very poor from using their service at all.

Still, an interesting first cut, and it’s basically fairly cheap research to carry out. The full report is here.

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You expect the big picture, and it's our job at Mother Jones to give it to you. And right now, so many of the troubles we face are the making not of a virus, but of the quest for profit, political or economic (and not just from the man in the White House who could have offered leadership and comfort but instead gave us bleach).

In "News Is Just Like Waste Management," we unpack what the coronavirus crisis has meant for journalism, including Mother Jones’, and how we can rise to the challenge. If you're able to, this is a critical moment to support our nonprofit journalism with a donation: We've scoured our budget and made the cuts we can without impairing our mission, and we hope to raise $400,000 from our community of online readers to help keep our big reporting projects going because this extraordinary pandemic-plus-election year is no time to pull back.

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