Perhaps It’s Time to Calm Down Over Apple’s Annual Product Fest


I guess everyone knows I’m not an Apple fanboy, but I’ve still got to ask: how long can Apple keep the press corps salivating every time they stage a product announcement? Today’s is being followed with the usual breathless real-time tweeting and front-page liveblogging, but what did Apple actually unveil? A modestly upgraded iPhone. An iPad with a bigger screen. And an Apple TV box with Siri and some new apps.

These are all perfectly serviceable upgrades. They’ll probably be popular. But really, it’s pretty unremarkable stuff. Is it really still worth covering these PR events as if Apple is revolutionizing the world?

POSTSCRIPT: Aside from Apple’s expertise at showmanship, part of the reason for this is probably demographic. A few years ago I attended a meeting of 30 or 40 people from left-leaning media outlets. About 20 of them had laptops out, and of those, 17 were MacBooks. Apple products are insanely popular among a small slice of urbanish/liberalish journalists, and I suspect this leads them to believe that their readers are equally entranced by Apple news. And maybe they are! But I have my doubts.

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2019 demands.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate