The World Has Gone Crazy Over Ad Blocking

For indispensable reporting on the coronavirus crisis and more, subscribe to Mother Jones' newsletters.


It’s pretty amazing. Ad blockers have been around forever. I’ve been using AdBlock Plus for nearly a decade and nobody ever cared. It was just a quiet little thing that a few power users knew about.

But as soon as Apple decided to allow ad blocking on the iPhone, suddenly the world went nuts. News headlines exploded. Half the sites I visit now check for ad blockers and hit me with guilt-inducing messages about how I’m bankrupting them if I decline to read their latest Flash creations and bouncing gif animations. Hell, I just got one of these messages on Phys.org. For a while, the Washington Post randomly declined to let me read their articles at all unless I removed my ad blocker.

I’ve got one question and one comment about this. The comment is this: Screw you, Apple. Everything was fine until you decided to barge in. The question is this: Is publisher panic over loss of ad revenue rational? Genuine question. I understand that mobile is where all the ad dollars are, and I understand that Apple accounts for a sizeable chunk of the mobile market. But is ad blocking ever likely to become a mass phenomenon, or will it continue to be used only by power users? I suppose there’s no way to know. In any case, the recent hysteria over ad blocking sure does show the incredible PR power of Apple. If you take something that’s been around forever—4G LTE, large screens, ad blocking—and slap it on an iPhone, everyone goes nuts. It’s Apple’s world and the rest of us are just pawns in the games they play.

Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.