Marco Rubio has aired his first TV ad, and I suppose it’s no surprise that we’ve already seen it. The whole thing is his schtick about the fight against ISIS being a civilizational struggle etc. etc. Here it is:
Once again, Rubio offers up his odd bit about ISIS hating us because we let women drive. But forbidding women to drive is actually one of the few odious things that ISIS doesn’t do. It’s our great and good friend Saudi Arabia that has a problem with women drivers. I’m pretty sure Rubio has never said a bad word about the Kingdom, so it seems a little odd to obsess about this when he’s got such a huge panoply of other horrific stuff to choose from (we don’t behead heretics, we don’t sanction slavery, and so forth).
At the end Rubio gravely intones that “there can be no arrangement or negotiation.” Where did that come from? Rubio would just as soon not let anyone know this, but the Obama administration is pretty firmly at war with ISIS. We’re bombing them. We’re taking territory from them. We’re doing out best to wipe out their financial infrastructure. Obama’s official policy is to “degrade and destroy” ISIS. Nobody—literally nobody—has ever suggested negotiating with them.
But I suppose none of that matters. Mostly, this is just Rubio trying his best to use dramatic lighting and a grave tone to avoid looking like he’s 22, which is probably his greatest drawback in the presidential race. It’s unfair, but with that baby face and breakneck speaking style that sounds like he’s still on the college debating team, he just doesn’t look old enough to be the leader of the free world. He seems more like a well-regarded up-and-comer, not the guy who already upped and came.
Does the ad work? It seems a little to strained to me, but I’m hardly his target audience. We’ll see.