January 29, 2016

Friday Cat Blogging – 29 January 2016

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Behold the mighty hunter. Today Hopper is stalking the elusive camera strap as it slinks quietly away, guided by its giant eye and human protector. But it was no match. Seconds after this picture was taken, it fell to the swift reflexes and awesome claws of Felis catus.

And speaking of hunting, Hopper has a new favorite game. She has discovered that she can bat toys from the upstairs balcony down to the first floor and then run downstairs to swat them around. Sometimes she carries them upstairs herself and then knocks them down, other times I toss them up and she goes tearing after them. I’m not sure how long this game is going to last, but she hasn’t gotten tired of it yet.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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