In the 21st Century, We All Want Smart, Gorgeous Mates


Wonkblog points us today to a chart from Max Roser showing how men and women rated various aspects of potential mates in 1939 vs. 2009. (Since 1939 is the comparison year, it goes without saying that we’re talking about straight, cis, and most likely white folks here.) You can see the entire set of data at either of the links above, but I was interested mainly in the traits that have moved up or down significantly over that period. Here they are, in a handily color-coded pink and blue chart:

What can we tell from this? For starters, keep in mind that this is what people say they value, not what they actually value. “Similar political background,” for example, has allegedly moved up only one spot, from dead last to almost last, so it’s not in my chart. But there’s considerable evidence that a lot of people today would rather have their big toes cut off than associate with someone of the opposite party. So take all of this with a grain of salt.

Anyway, obviously chastity is out the door. No one cares anymore. Refinement is now decidedly old-fashioned, replaced by a desire for the more egalitarian virtue of sociability. And love has zoomed up to the top of the chart. (Allegedly, anyway.)

Beyond that, the two big movers are education and good looks. Apparently we all want mates who are both smart and gorgeous, which might go a long way toward explaining why marriage seems to be in decline. How many smart, gorgeous people are there in the world, after all? And if they have to be gregarious too—well, you’re just being mighty picky. Good luck.

Notably, the boring traits haven’t changed much: dependability and stability were near the top of the chart in 1939, and they’re still there now. I guess meat and potatoes are always in fashion. Or so we tell the pollsters, anyway.

MORE HARD-HITTING JOURNALISM

In 2014, before Donald Trump announced his run for president, we knew we had to do something different to address the fundamental challenge facing journalism: how hard-hitting reporting that can hold the powerful accountable can survive as the bottom falls out of the news business.

Being a nonprofit, we started planning The Moment for Mother Jones, a special campaign to raise $25 million for key investments to make Mother Jones the strongest watchdog it can be. Five years later, readers have stepped up and contributed an astonishing $23 million in gifts and future pledges. This is an incredible statement from the Mother Jones community in the face of huge threats—both economic and political—against the free press.

Read more about The Moment and see what we've been able to accomplish thanks to readers' incredible generosity so far, and please join them today. Your gift will be matched dollar for dollar, up to $500,000 total, during this critical moment for journalism.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.