First We Piss You Off, Then We Ask You For Money

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Ah, Twitter. Here’s something I got last night after writing a post about Hillary Clinton’s fondness for military intervention:

My Bernie cesspool! Regular readers were amused, since I’ve written dozens of posts supportive of Hillary. But no one should get a free pass. If Hillary Clinton is too fond of military intervention for my taste, then it’s best to say so. That’s especially true during a primary campaign, when it might actually make a difference.

MoJo’s head honchos agree, and they make their case in “Why We’re Tough On The Candidates You Like: The Case For Offending Some Of The People, All Of The Time”:

Mother Jones is a reader-supported nonprofit, and that means we rely on donations and magazine subscriptions for 70 percent of our annual budget. It also means that by April 30, we need to raise $175,000 from readers like you to stay on track.

So the easiest thing to do, in some ways, would be taking it easy on our election coverage so as not to upset any of you while we’re asking for your support—we know Hillary Clinton and Bernie Sanders appeal to a lot of our readers. But taking it easy on anything is not in our DNA; in fact, it’s exactly the opposite of what (we think) you want us to do.

….Two years ago, when few were talking about Clinton’s links to the fossil fuel industry, we did a major investigative feature on her support for fracking as secretary of state; now her links to the fossil fuel industry are a big issue. Last summer, we ran the first in-depth piece on Sanders’ political evolution (and put an illustration of him on Mount Rushmore on the cover of our magazine); it took months for other major outlets to take him seriously. Since then, we’ve both covered the breaking news in the race and dug deeper on the strong points and weak points of both candidates—because that’s the job you want us to do.

Check it out and join the comments on the Facebook post if you’re so inclined. And if you want to support this kind of journalism, both in the magazine and here on the blog, help us out by pitching in a few bucks today for our spring fundraiser. You can give by credit card or PayPal.

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

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