Chart of the Day: Hooray! We’re Shopping Again!

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A couple of days ago the big headline was “Why Aren’t People Shopping?” Today it’s “U.S. Retail Sales in April Grew at Best Pace in More Than a Year.” What a difference a single new report makes.

Anyway, retail sales were up 1.3 percent from March and 2.8 percent over the past year. The biggest winner was building supplies. The housing bubble is back! The biggest loser was gasoline, but only because oil prices have been so low. The real biggest loser was electronics and appliance stores. I guess there just haven’t been many must-have gadgets released in the past year. Apparently the smart watch revolution continues not to happen.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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