Prescription Drug Ads on TV Are Horrible

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Here’s the latest from Pollville:

Robert Blendon, the Harvard professor of health policy who oversaw the poll, was surprised. “There’s something about these ads that bother people a lot more than we would have thought,” he said.

I think Blendon needs to watch more TV. Then he’d understand. In any case, I figure that I should always have at least one purely selfish cause that’s unsullied by either principle or rational analysis, so maybe this will become my new one. I can’t say that I’m especially persuaded by any of the actual policy arguments against drug ads, but damn, they sure are annoying. After watching most television programs these days, I feel vaguely crushed by the miasma of terrible diseases that have been assaulting me for the past hour.

On the other hand, I also figure that cell phone companies and the pharma industry are probably keeping TV afloat almost single-handedly these days. Take away pharma, and it might just collapse completely.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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