Trump Properties Are Taking a Beating. Women Staying Away. Blue States Snubbing Him. Sad!


As long as I’m showing you charts of Donald Trump’s falling popularity, here’s another one. It comes via FourSquare, which tracks the mobile phones of millions of its users:

Poor Donald. Ever since he began his presidential campaign, people have been staying away from his properties. Here’s the FourSquare analysis:

Since Donald Trump announced his candidacy in June 2015, foot traffic to Trump-branded hotels, casinos and golf courses in the U.S. has been down….After he entered the race, his branded properties failed to get their usual summertime traffic gains. In August 2015, the share of people coming to all Trump-branded properties was down 17% from the year before.

….Breaking out Blue States, the loss in foot traffic runs deeper than the national average. For the past five months, Trump’s blue state properties — spread between New York, New Jersey, Illinois, and Hawaii — have taken a real dip, with diminishing visits starting in March and a widening gap that continues straight through July, when share fell 20% versus July 2015.

When we dissect this traffic further, we see that the market share losses have been driven by a fall-off among women. Trump properties have seen a double-digit decrease in visits from women this year, with a gap that widened starting in March 2016.

….Like pollsters and data scientists have been doing for decades, we normalize our data against U.S. census data, ensuring that our panel of millions accurately matches the U.S. population to remove any age or gender bias (though urban geographies are slightly over-represented in our panel).

Sad!

MORE HARD-HITTING JOURNALISM

In 2014, before Donald Trump announced his run for president, we knew we had to do something different to address the fundamental challenge facing journalism: how hard-hitting reporting that can hold the powerful accountable can survive as the bottom falls out of the news business.

Being a nonprofit, we started planning The Moment for Mother Jones, a special campaign to raise $25 million for key investments to make Mother Jones the strongest watchdog it can be. Five years later, readers have stepped up and contributed an astonishing $23 million in gifts and future pledges. This is an incredible statement from the Mother Jones community in the face of huge threats—both economic and political—against the free press.

Read more about The Moment and see what we've been able to accomplish thanks to readers' incredible generosity so far, and please join them today. Your gift will be matched dollar for dollar, up to $500,000 total, during this critical moment for journalism.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.