September 29, 2016

Online Polls: Dumb Clickbait or Stupid Timewasters? You Decide.

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The Trumpian bluster continues apace today:

Donald Trump on Wednesday criticized the media for saying online post-debate polls “don’t mean anything,” as he continues to brag about winning the surveys many consider unscientific and unrepresentative.

At a rally in Council Bluffs, Iowa, the GOP presidential nominee cited online polls from Time magazine and the conservative Drudge Report that showed him leading Democratic nominee Hillary Clinton following Monday night’s presidential debate. “I’m winning all of these polls, hundred of thousand of votes,” Trump said. “I have to sit back and you have to sit back and hear these polls don’t mean anything.”

I love how reporter Lisa Hagen carefully says that “many” think online polls are unscientific. I think the phrase she’s searching for is “everyone with a three-digit IQ.” These polls are clickbait, nothing more. But it doesn’t matter. Clearly Steve Jobs willed his reality distortion field to Trump after he died.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

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