Donald Trump Has a Brilliant Media Strategy

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Like everyone, I’m often snarky about Donald Trump’s social media addiction, but I have to admit it works wonders. Today’s two tiny tidbits about Israel and our nuclear arsenal produced these top-of-the-site headlines from the New York Times (left) and the Washington Post (right):

Trump’s press strategy since the election has had two parts. Part one: refuse to talk to the press, so they’re starved for news. Part two: dribble out tiny, often ambiguous tweets once or twice a day on subjects of his choosing. This guarantees that he gets precisely the headlines he wants.

If he announced these things at a press conference, he’d have to take questions, and there’s no telling where that would lead. If he gave a speech, the press would highlight whichever parts it felt like. But by tweeting, he leaves reporters no choice. It’s the only presidential news they’ve got, and it’s on one specific subject, so that’s what they have to write about.

Pretty smart, isn’t it?

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THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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