Friday Cat Blogging – 16 December 2016

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It’s that time of year again—when we beg our readers for tax-deductible donations to support our work.

But we’ve never been too much into doing things the way they’ve always been done. Case in point: Clara and Monika’s new piece that argues for investigating Donald Trump—and supporting MoJo—includes this appraisal of the media:

“Why was it only now, well past the election, that Trump is being pushed to address how we would deal with banks to which he is in debt, or foreign leaders who have a say over his company’s projects? Simply put: Math. Advertising pays fractions of a penny per click, which means that publishers have to pump out buckets of fast, cheap content to make ends meet, and that leaves little opportunity for serious investigation.

….In normal times, right now we’d be in the middle of the kind of routine end-of-year fundraising drive many nonprofits do in December (“We need to raise $250,000 by December 31!”). But these aren’t normal times. So enough with the marketing pitches. None of us needs to be motivated by some arbitrary fundraising goal. Covering Trump, and what he represents, will take everything we’ve got.”

Yep. Here’s a small sample of my headlines (from this week alone!). If you think pieces like this matter, I hope you’ll pitch in a few bucks to help us do it.

  • NBC NEWS: Putin Personally Directed Anti-Clicking Hacking
  • No, the Senate Will Not “Heavily Vet” Trump’s Cabinet Nominees
  • Chart of the Day: Republicans Sure Are Warming Up to Vladimir Putin
  • Working Class Hero Donald Trump Sure Has Been Good For Wall Street
  • Russia Ran the Most Epic Ratfucking Operation in History This Year
  • How Putin Got His Pet Game Show Host Elected President
  • Here is Rex Tillerson’s Awesome Record at ExxonMobil

And now, as your reward for reading this far (and donating to MoJo), here is Hopper enjoying herself in the garden earlier this week. And don’t forget: today is also Beethoven’s birthday. Let’s all listen to the 7th Symphony.

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

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