Revolutionary New iPhone Set to Debut Someday

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.


Steve Jobs may be dead, but his reality distortion field lives on:

The speculative frenzy that always precedes a new iPhone has been supercharged in anticipation of the 10th-anniversary release expected later this year. Analysts in research reports have predicted the phone will be one of Apple’s most revolutionary, with some suggesting it will come in three sizes instead of the usual two, with a case made almost entirely of glass and possibly wireless-charging capability.

At least one of the anniversary phones is expected to have an OLED screen, technology that would make the device thinner and lighter. The display, on top of its being an anniversary edition, has led to speculation that Apple could charge record prices for it, said Steven Milunovich, an analyst with UBS.

Three sizes! Wireless charging! An OLED screen! All for a mere thousand dollars.

The sleazy marketing part of me admires the hell out of Apple. They have somehow built up a customer base so loyal that they can explicitly follow a strategy of staying two years behind everyone else and then incorporating whatever features turn out to be popular. Their loyal customers are, apparently, OK with paying astronomical prices for the privilege of always lacking the latest and greatest features. Because it’s Apple.

When I switched from an iPhone to an Android phone several years ago, it took me literally no more than a day to get accustomed to the new UI. Phone interfaces, after all, are designed to be super simple, and the iPhone and Android UIs aren’t really all that different to begin with. But iPhone users remain fanatically loyal for reasons that escape me. I wonder if this bubble is ever going to burst?

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

payment methods

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate