What Should Democrats Say About Jobs?

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Greg Sargent reports today on work by Priorities USA to figure out why so many people who voted for Obama in 2012 turned around and voted for Trump in 2016:

One finding from the polling stands out: A shockingly large percentage of these Obama-Trump voters said Democrats’ economic policies will favor the wealthy — twice the percentage that said the same about Trump. I was also permitted to view video of some focus group activity, which showed Obama-Trump voters offering sharp criticism of Democrats on the economy.

….The poll found that Obama-Trump voters, many of whom are working-class whites and were pivotal to Trump’s victory, are economically losing ground and are skeptical of Democratic solutions to their problems.

I’m afraid I can’t find this very interesting without answers to a few questions:

  • How many voters switched from Obama to Trump? Are we talking 5 percent? 1 percent? Less?1
  • How does this compare to other years? Is it unusually high?
  • How does this compare to other years after a party has held the White House for eight years?

That said, let’s assume this is a problem. What should Democrats do about it? Here’s my take: above all, these folks want steady, secure jobs. Health care is great. Free college is great. Childcare is great. All that stuff is great, but it’s not fundamentally what drives the votes of these party switchers. What they want to hear about is jobs. They want their old-time good jobs back.

Trump had a good message on jobs: the Chinese stole them from you and I’ll get them back. This is not an especially correct message, but it’s both plausible and galvanizing. It works.

So what should the Democrats’ message be? What policy would plausibly and directly impact the likelihood of these “left behind” folks getting good, steady jobs again? There’s trade, of course, which Bernie Sanders raised in the primaries, but I think Trump has that one covered. It needs to be something else. But what?

If it takes more than a sentence or so to explain, it’s no good. If it’s couched in liberalese, it’s no good. If it’s not viscerally plausible, it’s no good. If it’s about “retraining,” it’s no good. If it’s gobbledegook about the changing world, it’s no good. If it’s not directly focused on getting a good job, it’s no good.

Any ideas?

1Please note my admirable restraint in not mentioning that if it weren’t for James Comey, Hillary Clinton would have won and the number of vote switchers would probably have been minuscule.

WE'LL BE BLUNT:

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

payment methods

WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate