Another Hyphen Bites the Dust

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The times, they are a changing:

Wal-Mart Stores Inc. is taking the stores out of Wal-Mart. The retail behemoth with more than 11,700 locations around the world announced Wednesday that it will shorten its legal name to Walmart Inc.

….Sam Walton opened the first Walmart store in 1962 in Rogers, Ark., after opening several stores with other names including a Walton’s 5 & 10. The name Walmart came from Bob Bogle, one of the first store managers, according to Mr. Walton’s autobiography. The company incorporated in 1969 as Wal-Mart Inc., then became Wal-Mart Stores Inc. in 1970 when it went public.

I’m afraid the Wall Street Journal missed the real story here: Wal-Mart also removed its hyphen. Actually, they did this years ago, but no one seemed to catch on, possibly because the company’s legal name was still Wal-Mart. But now there’s no excuse.

Hyphens have always been the great disappearing punctuation mark, used for a short while and then abandoned, and now Walmart has abandoned the last vestige of Sam Walton’s hyphen. As usual, though, it did yeoman work for decades before it was finally killed off. So let’s all observe a moment of silence and respect for Walmart’s hyphen.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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