Scrunchies Are Back! Or Are They?

A ballerina wearing a lovely burgundy scrunchie while warming up at the barre.Source/ZUMAPRESS

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Here’s your big fashion news of the week:

Women are wearing scrunchies again—in public, and most notably, to the office, where their presence is producing reactions ranging from unbridled enthusiasm, to jokes that might not be jokes, to silent judgment. Some scrunchie fans wonder if they will be taken seriously while wearing one.

….Scrunchies, often in bright colors and patterns, were once everywhere….But W Magazine included scrunchies on its trend list for 2018. Scrunchies appeared on the runway at New York Fashion Week in September during the Mansur Gavriel show.

….Cassandra Jennings, 22, recently tested the scrunchie waters on Wall Street. She works at a marketing firm and usually dresses up, but was having one of those days. “I had a normal hair tie in my hair at first but then my eyes were just going to my scrunchie,” she says. She pulled her hair back in a tight bun and put on a white velvet scrunchie. No one said a word, but she felt self-conscious the whole day.

“I was aware that I was wearing it,” she says. “I think I was judging myself.”

Here in the Drum household, we no longer wear scrunchies. They have long since been demoted to cat toys and then demolished. This means that our current cats have never even seen a scrunchie. That’s kind of sad, so maybe we should buy a few.

Anyway, let’s take a poll. How many men reading this (a) had any idea what a scrunchie is, (b) knew that it was fatally dated, and (c) would have judged any woman wearing one? Also: why isn’t the singular spelled scrunchy?

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In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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