Today’s photo was taken near sunset in the Angeles National Forest. When I first saw it on the computer when I got home, I didn’t care all that much for it. In fact, I almost didn’t bother saving it. But I did, and ever since it’s been sitting in the lunchtime queue, where I see it every day.

The black blob running across the top is cloud cover. It never rained that day, but the clouds were threatening and dark most of the time, and got even darker toward dusk. The result is a thin band of orange sunset, and that’s what either makes or breaks the picture. At first I disliked it, but that single patch of color grew on me the more I looked at it. Obviously, your mileage may vary, but it’s become one of my favorites. It works better at a larger size, but the blog is 630 pixels wide, so that’s what you get.

March 24, 2018 — Angeles National Forest, California

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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