Here I present to you one of the biggest mysteries in American politics: Donald Trump’s steadily rising job approval rating since December 12, 2017:

In the first half of 2018, Trump’s job approval has increased from about 37 percent to 43 percent. But why? My theory has long been that the tax cut is responsible. Sure, it might not be all that popular, but at least it ended a year of chaos with a concrete accomplishment that shows Trump can act presidential when he needs to. But if that’s the case, the warm glow of accomplishment should have faded away as public views of the tax cut have gotten more negative. So what are some other possibilities?

  • The Singapore summit, the Helsinki summit, and the meeting with the queen all seem very presidential.
  • People are increasingly turned off by the Democratic “witch hunt.”
  • The soft bigotry of low expectations: No nuclear wars have started, so that counts in Trump’s favor.
  • People like trade wars with Canada and Europe.
  • A lot of people have been waiting for someone to give NATO a stern talking-to.
  • Separating children at the border is more popular than we think.
  • It’s all meaningless: as the economy improves, so does presidential approval, no matter who the president is.

What else? Those of us who inhabit a liberal cocoon tend to think of the Trump presidency as simply one disaster following another. But obviously the rest of the country doesn’t quite see things that way. So what are they seeing that we don’t?

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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